Social media has become as much a daily part of our personal lives as it has our business lives. What once was cutting edge just a few short years ago is now just the norm. So how do you know which aspect of social-media marketing you need to have and which aspects are simply passing […]
Personal branding is critical for everyone. If someone is going to buy from you, they need to understand who you are, what you stand for and the value you bring. But too many entrepreneurs fall short, either ignoring their personal brand (“my work speaks for itself”) or muffing the execution. I’ve spent several years studying […]
The holidays are a special time of year, highlighted by the three F’s – family, food, and … fighting? I don’t mean fighting over who gets the last drumstick or whether Home Alone is better than A Christmas Story. I’m talking about retailers and brands fighting for consumer attention during the busiest shopping time of […]
One of my clients has a difficult time delegating particular tasks to his shop manager. It seems that he has the best intentions, but — and this is a big but — from time to time, he will overstep the shop manager’s authority and try to micromanage his employees. This causes resentment on the shop manager’s part. He feels […]
Crown Outlet is an event based Outlet with high end consumer fashion brands import – export trading based in Beirut, Lebanon. Crown outlet planned to expand their business to new market. They Contact us to perform the market analysis and to define the marketing channels that they should use to go through We found […]
Star gym was already established business in yerevan with non professional identity, After management has been changed new management team contact us to improve the “Visual” and “Strategic” identity of the gym. The client sent us samples of the old identity to refine the current logo or create something complitely new, unfortunatly there wasn’t […]
Public relations is a demanding business, mostly because of the conditions of digital media. Consumers access multiple online channels on an almost constant basis, so keeping your brand both visible and positively received by the masses can be troublesome for the busy entrepreneur. Many entrepreneurs, especially those helming startups or small businesses, […]
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