Navigating the world of direct marketing as a small-business owner can be a daunting experience. Just a few of the challenges a small-business marketer needs to surmount include limited budgets, having to address millennials who may be looking at life from new angles and innovative technologies opening up new communication channels. Every day the world changes and marketers need to […]
On the heels of Google’s blow-out Q2 2011 earnings announcement last week, we wanted to find out the most expensive keywords – what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google’s profits come from AdWords advertising, these high CPC keyword categories are responsible for a large […]
Social media has become as much a daily part of our personal lives as it has our business lives. What once was cutting edge just a few short years ago is now just the norm. So how do you know which aspect of social-media marketing you need to have and which aspects are simply passing […]
The holidays are a special time of year, highlighted by the three F’s – family, food, and … fighting? I don’t mean fighting over who gets the last drumstick or whether Home Alone is better than A Christmas Story. I’m talking about retailers and brands fighting for consumer attention during the busiest shopping time of […]
